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Metric Detail
First-Mention Rate
The share of tracked queries where Clicks is the first brand the model mentions — a strong signal of top-of-mind positioning.
Current Value
77%
Brand mentioned first
How It's Computed
Number of active queries whose latest run ranks the brand as the first mention, divided by the total number of active queries with runs.
Full scoring details are on the Methodology page.
Breakdown by Category
Direct Brand
57%
Health & Wellness
71%
Beauty & Skincare
71%
Pharmacy Services
50%
Value & Pricing
83%
Loyalty & ClubCard
67%
Comparisons
100%
Product Range
57%
Customer Experience
100%
Skepticism & Criticism
100%
Explore the queries behind this metric
Every metric is derived from the latest run of each tracked query.